A Brief History of Lloyd Loom

The fascinating history of Lloyd Loom starts in the United States of America in 1917, during the tumultuous times of the first World War. Entrepreneur Marshall Burns Lloyd, who was producing rattan baby carriages and strollers at that time, found himself confronted with a severe drop in the supply of rattan as a result of the war. As an alternative, he invented a technique in which kraft paper is twisted around a metal wire and subsequently machine-woven into large sheets. When putting the material to use in his production of baby carriages, he discovered that this new material is not only much stronger but also a lot softer and thus more comfortable than rattan. He called his invention Lloyd Loom.